Content Creation & Curation
This specialization course focuses on the strategic importance of content for the web and social media. The course offers to pass on the knowledge underlying storytelling methodologies and to work on creativity techniques in order to develop an effective storytelling to tell your company in an engaging way, to sell a product and/or to promote yourself.
This specialization course is one of the modules of the Master Social Media Marketing & Digital Communication. Corporate communication in web 2.0
Scientific Director: Guido Di Fraia
The course is addressed to:
- Business communication, marketing and public relations professionals working in public and private companies, agencies, media centres and dealerships;
- graduates in disciplines related to communication sciences, public relations and advertising.
Beginning: 4 September 2020
Deadline: 10 October 2020
Days and times: Friday, 9:30 to 18:30 - Saturday, 9:00 to 13:00, every other week.
Agreements have been stipulated with hotels in the city that will apply special rates to course participants from outside Milan.
IULM Communication School
Via Carlo Bo, 1 - Milano
Tel: + (39)02 89 141 2311
Fax: + (39)02 89 141 2371