Communication, engagement and social media
Master's & Executive Education

Courses Executive Communication, engagement and social media

Scientific Director: Prof. Luca Quaratino

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Master's & Executive Education

Courses Element context='current' type='content' key='OS_tipologia' format='title']Communication, engagement and social media

Scientific Director: Prof. Luca Quaratino

Start

Spring

Duration

40 hours

Language

Italian

Academic venue

Milan

Course information

This professionalizing course is one of the modules of the Master in Communication & Human Resources


Target
Graduates or graduates with experience, HR generalist and specialist, Corporate and Communication specialist, Graduates with two or three years of experience.

  • Organisational communication: general principles and trends
  • Measuring internal communication results: KPI and dashboard
  • Employee engagement and disengagement: definition and causal factors
  • State of the art on engagement: comparison between international research, Italian situation and participants' reality
  • Internal communication levers for the construction of an 'engaging' organizational context
  • Internal communication and change management: strategy, planning and channels
  • Organizational communication and use of social media
  • Digitization and social media policy

Contatti

IULM Communication School
Via Carlo Bo, 1 - Milano

Tel: + (39)02 89 141 2311
Fax: + (39)02 89 141 2371

[email protected]

Costs and registrations

Cost: € 1.200+VAT