Master's & Executive Education
Courses Executive Communication, engagement and social media
Scientific Director: Prof. Luca Quaratino
Master's & Executive Education
Courses Element context='current' type='content' key='OS_tipologia' format='title']Communication, engagement and social media
Scientific Director: Prof. Luca Quaratino
Start
Spring
Duration
40 hours
Language
Italian
Academic venue
Milan
Course information
This professionalizing course is one of the modules of the Master in Communication & Human Resources
Target
Graduates or graduates with experience, HR generalist and specialist, Corporate and Communication specialist, Graduates with two or three years of experience.
- Organisational communication: general principles and trends
- Measuring internal communication results: KPI and dashboard
- Employee engagement and disengagement: definition and causal factors
- State of the art on engagement: comparison between international research, Italian situation and participants' reality
- Internal communication levers for the construction of an 'engaging' organizational context
- Internal communication and change management: strategy, planning and channels
- Organizational communication and use of social media
- Digitization and social media policy
Contatti
IULM Communication School
Via Carlo Bo, 1 - Milano
Tel: + (39)02 89 141 2311
Fax: + (39)02 89 141 2371
Costs and registrations
Cost: € 1.200+VAT
