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Listening, intelligence and analytics of web and social environments
Master's & Executive Education

Courses Executive Listening, intelligence and analytics of web and social environments

Scientific Director: Prof. Guido Di Fraia

Master's & Executive Education

Courses Element context='current' type='content' key='OS_tipologia' format='title']Listening, intelligence and analytics of web and social environments

Scientific Director: Prof. Guido Di Fraia

Listening, intelligence and analytics of web and social environments

The training objective of the module is to generate in the participants the knowledge and skills necessary to implement in a finalized, conscious and scientifically founded way, all the activities of listening and monitoring of the network. Skills increasingly required as functional to detect both the behavior of users in different digital environments, as well as content and word of mouth generated by them in social environments.

Start

5/6/2020

Duration

60 hours

Language

Italian

Academic venue

Milan

Course information

This specialization course is one of the modules of the Social Media Marketing & Digital Communication Master. Corporate communication in web 2.0

Scientific Director: Guido Di Fraia

The course is aimed at:

Professionals in corporate communication, marketing and public relations working in public and private companies, agencies, media centres and dealerships; freelance professionals working in the field of business consulting; graduates in disciplines related to communication sciences, public relations and advertising

The course aims to:

Deepen the necessary knowledge and fundamental skills for the understanding and use in a synergistic and strategic way of the main methods and tools for the detection and analysis of the profiles and behaviours of Internet users.

Further information

Start: 5 June 2020
Deadline: 18 July 2020

Days and times: Friday, 9:30 a.m. to 6:30 p.m. - Saturday, 9:00 a.m. to 1:00 p.m., every other week.

Discounts
Agreements have been made with hotels in the city that will apply special rates to course participants coming from outside Milan

Contatti

IULM Communication School
Via Carlo Bo, 1 - Milano

Tel: + (39)02 89 141 2311
Fax: + (39)02 89 141 2371

[email protected]

Costs and registrations

Cost: €1,900+VAT