Teachings and programmes a.y. 2019/2020

From this page you can access detailed information about each course (such as the programme or set texts) by clicking on the name of the course. 

Downloadable teaching materials and results of any mid-course tests are available on the IULM Community websIte http://www.community.iulm.it. The password to access the site and other information regarding each course can be obtained from the course teacher.

COMPULSORY SUBJECTS

1st YEAR

SUBJECTS AND ECTS CREDITS TEACHER SEMESTERE
Managing Hospitality and Guest Services Organizations - 6 Manuela De Carlo
Kevin Murphy

Marketing Strategies in Hospitality and Tourism - 18

Strategic Marketing in Hospitality and Tourism
 

Digital Marketing for Hospitality and Tourism


Introduction to Data Analysis for Marketing Research


 
Martha Mary Friel
Valeriya Shapoval


Mirko Lalli
Raffaele Filieri

Stefano Draghi






Critical Issues in Hospitality and Tourism Human Resources - 6 Luca Quaratino
Accounting and financial management - 6 Ruggero Sainaghi
Cultural Heritage, Arts and Tourism - 9 Anna Luigia De Simone
Elena Flavia Castagnono Berlinghieri
Nicola Bellini
Renato Boccali
Innovation for Sustainable Tourism 
Develompment - 9

Geography for 
Sustainable Tourism (includes Urban Tourism Lab
)

Marco Maggioli
Florent Cholat
1° 
Management Issues for Sustainable Destinations


Armando Peres

Communication Skills: English for Business - 6
Giuliana Elena Garzone
Anna Re

 

ELECTIVE COURSES

1st YEAR

SUBJECTS AND ECTS CREDITS TEACHER SEMESTER
Creative Leadership - 3 Francesco Galli
Visual Narratives for Business -6 Andrea Fontana

Psicanalisi, estetica e comunicazione -6

Massimo Recalcati



COMPULSORY SUBJECTS

2nd YEAR

SUBJECTS AND ECTS CREDITS TEACHER SEMESTER
Creativity and Design of Tourism Policies - 6
Monica Morazzoni
Valeria Pecorelli

Competitive Strategies for the Tourism Industry  - 6
Creative Industries and Tourism
Business Development in Tourism


Martha Mary Friel
Angelo Miglietta

E-tourism technology and digital marketing - 18

ICT and Digital Marketing for the Tourism Industry
 (Includes Workshop "Digital Innovation for the Travel Industry Competitiveness" (24 ore)

E-tourism Techonology, Methods and Big Data


Raffaele Filieri
Emanuele Mele


Bruno Sfogliarini



Communications Skills: Cross Cultural Communication
Multicultural Communication 

Workshop

 Anna Re

 Raffaella Bossi Fornarini


ELECTIVE COURSES

2nd YEAR

SUBJECTS AND ECTS CREDITS TEACHER SEMESTER
Information Design and Data Visualization - 3 Michele Mauri
Travel: Relativism and Hospitality  3 Emilio Mazza
Corporate Social Responsibility and Sustainability -3 Stefania Bertolini
Design Thinking for Business -3  Ileana Stigliani
Event Management -3 Yesim Tonga Uriarte
Revenue Management -3 Luciano Scauri
Place Image, Identity, Brand -3 Robert Govers
Creative Leadership - 3 Francesco Galli
Visual Narratives for Business 6 Andrea Fontana