I was born in Catania in 1984 and here I graduated from the Faculty of Political Science and I obtained the Diploma of University Excellence at the High School of Catania. My career began as a consultant. In 2008-2009, I worked in Online Publishing and Digital Marketing as a Social Media Strategist for vertical portals (Unimagazine, VotailProf, University) and agencies (Ninja Marketing).
In 2010, I became Chief Marketing Officer of the agency Viralbeat. I co-founded three companies that deal with different aspects of Digital Marketing (Viralbeat, Endivia, Digital Dictionary) and since 2010, I have been part of the teaching staff of the Masters of different universities (IED, University of Catania, University of Parma, University of Turin, State University of Milan, IED, H-Fam/Ca'Foscari).
In 2011, I joined Mondadori as Head of Digital at Cemit Interactive Media, a role I held until 2014, before returning to consulting as Head of Strategy at WHY.
In 2017, WHY merged with Imille and I currently hold the role of Director of strategy and partner of the agency, based in Milan and Santiago de Chile.
I am also a trainer for companies, in particular: Mondadori, RCS, Safilo, Invitalia, Omnicom, Fastweb, Tiscali, Blackberry, Unicredit, Discovery Channel, Viacom.
Main areas of scientific interest
Corporate communication
Communication Strategy
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