Individual tutorials will be held via Skype by appointment to be arranged in advance by e-mail.
CPG Art Advisory, Milan
I founded my own company providing advisory services for all art related mattersFrom valuations to succession planning, from exportlicenses to deaccessioning; I offer art collection management services for diverse kinds of art works and coordinates lawyers, tax experts, curators on an ad hoc basis, according to the specific need of the collection.
My clients are principally families, foundations and trusts. The values I believe in are competence and independence.
San Patrignano Foundation
My role is to set up and look after a collection of contemporary art to increase the assets of the San Foundation Patrignano, an endowment. The Collection will be hosted in 2020 in Rimini, at Palace of the Podesta and the Arengo. I have organised travelling exhibitions for the collection, at Milan Triennial, Maxxi in Rome and in Palermo during Future Manifest 2018 exhibitions will be held in Florence and Turin.
Italian Environment Fund
My role is to support the development of an international group of donors.
Phillips Auctioneers Ltd, Milan
February 2017 to September 2018
My role was to create awareness for Phillips in Italy promoting its expertise and its uniqueness in the art market. I was developing the local communication strategy, adopting all relevant tools, press activities, events and sponsorships
La Triennale , Milan
January 2013-January 2018
Vice Chairman of the Board
La Triennale, created in 1933, focuses on Italian design and architecture, and also represents contemporary art, fashion and photography. These departments organize exhibitions, talks, symposium and other events. More than 500,000 visitors come by every year and the goal is to increase the awareness of Triennale as the place to see the best of Italian Design and Architecture.
I was appointed by the Milan Mayor to specifically oversee the curatorial board and make sure the cross-category cultural offerings of the Institution were in line with its strategic direction. Every 3 years, a general exhibition is organized and it was my role to define the title and curatorial team for 2019; I selected Paola Antonelli as curator for the exhibition titled Broken Nature. As of December 2016, I have been Chairman ad interim. I represented the Triennale at institutional events and had to expand the network of relationships in the different cultural pillars. I have given a direction to the activities of the Scientific Board. The Board stands for 4 years.
Christie's (Int.) S.A., London
Senior Director, Head of Private Sales EMERI
I had to develop the Private Sale channel, grow sales and make Private Sales become intrinsic to all departments; in particular I looked after Decorative Art, Old Master and XIX paintings, Impressionist and Modern Art, Books. I influenced specialists, provided leadership and supported them in the operational side of the transaction. I brought together client facing colleagues, Client Advisory and Chairman's office to define strategies
Success was measured by the number of transactions and by the number of staff transacting privately. Our most visible sale has been a pair of portraits by Rembrandt sold jointly to the Louvre Museum and the Rijks Museum.
Christie's (Int.) S.A., Milan
July 2006-August 2013
I had the task of repositioning Christie's in Italy after the restructuring. Big part of the job was to motivate the team of 40 after the downsizing and move from Rome to Milan. Auctions were twice a year.Results were measured with contribution to international auctions
I was also part of the Christie's International Real Estate team
Salvatore Ferragamo SpA, Milan
July 2004-June 2006
Head of Corporate Communication
I ran the Communication Department and reported to the General Manager.
Under my responsibility, a team of 35 ran PR activities, events, all direct mailing tools, the website, the Salvatore Ferragamo Museum, strategic marketing, creation and implementation of the ad campaign, creation and implementation of windows and visual display guidelines, media strategy and media plan.
Clarice Pecori Giraldi-Communications and Image,Milan
I was a consultant offering clients my expertise and knowledge in the world of luxury and art with a view to create tailor made communication projects.
Prada Group SpA, Milan
Head of Corporate PR & Advertising Worldwide
My role was to run all PR and Communication activities: fashion shows, advertising campaign production, media plan and media buy, events, press office, editorials, celebrities, CRM and marketing.
I was responsible for all budgets managed by this department, handled all contracts with suppliers and proposed the annual business plan. I was responsible for all companies of the Prada Group, Jil Sander, Helmut Lang, Church's, Car Shoes, Genny.
When Prada started the acquisition strategy, I had to create a network of people handling the communication activity for each brand and build up a team deciding for each different situation how to integrate and what to integrate
My responsibility was also to strategically look at the media plan and coordinate events,interviews, promotions and celebrity dressing, making sure all were synergic and consistent with each brand. A strong believer in CRM and marketing activities I helped Rem Koolhaas and his group OMA develop the concept of customer relationship in the Broadway store.
The Milan team consisted of 35 people, worldwide about 100
Christie's (Int.) S.A., Milan
My responsibility was to run the Milan operation and all sales that were hosted in Milan (house sales, old masters, furniture,jewels, books etc.) During these years, the turnover increased four-fold and I was able to develop the Milan office. I was Head of the Modern Art Department and put together 2 sales per year. I even had to search for modern art paintings to be exported and sold in London and New York.
Italy , Milan
Specialist, Modern Art
I started as junior modern art specialist putting together 2 sales per year of Italian modern art. I later became Head of the Modern Art Department.
MAIN AREAS OF SCIENTIFIC INTEREST
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it.The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.