Vilma Liisa Luoma Aho

Dr. Vilma Luoma-aho, Professor of Corporate Communication at JSBE, University of Jyväskylä, Finland, got her PhD in Organizational Communication at Department of Communication, University of Jyväskylä. She holds the title of docent of organizational communication at both University of Helsinki and University of Vaasa. She previously worked as a visiting scholar at Annenberg School for Communication and Journalism, University of Southern California (2006) and Stanford University MediaX (2008-2009). Before that, she worked in the Academy of Finland funded Research project on Social Capital at the Department of History and Ethnology (2004-2006) and TEKES-funded research project on Measuring Intangible Assets in Organizations at Agora Center JYU (2009-2010).

Luoma-aho has a communication practitioner background, and is active in consulting businesses and public sector organizations with their stakeholder engagement. She served as the Chairman of ProCom, the Communication Professionals in Finland between 2016-2018, and currently serves as chairman for Social Science Division of MATINE, the Scientific Defense Council under Finnish Ministry of Defense and sits on the board of the technology company Valu. Currently she leads research projects on strategic communication and young people and social media funded by the Academy of Finland: #Agents - Agency of Young people in social media.

Luoma-aho has won several awards for teaching, the communication profession and research including "Best Teacher in Intercultural Setting" at JYU in 2008 and "Communication Professional of the Year", ProCom, 2014 and Best Theoretical Paper at CCI 2019. She is the author and editor of several books includingLäpinäkyvä Viestintä(2015),Public Sector Communication - Closing gaps between citizens and public organizations(2019) andOsallistava Viestintä(2019). She is the professor in charge for the Finnish data of the European Communication Monitor, and currently working on social media influencers, strategic communication and intangible assets in the public sector.

Main areas of scientific interest

Stakeholder relations, intangible assets of organizations, digital publics, sponsored content, public sector communication, fake stakeholder influence (fakeholders), negative stakeholder engagement (hateholders)

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

- Canel, M.-J. & Luoma-aho, V. (2019) Public Sector Communication: Closing Gaps between Citizens and Public Organizations. Wiley Blackwell: New York.

- Pekkala, K. & Luoma-aho, V. (2019) Osallistava Viestintä. ProComma Academic: Procom: Helsinki. Available online: https://helda.helsinki.fi/handle/10138/302465

- Luoma-aho, V., Pirttimäki, T., Maity, D., Munnukka, J. & Reinikainen, H. (2019) ”Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers”, International Journal of Strategic Communication (forthcoming)

- Auvinen, T., Sajasalo, P., Sintonen, T., Pekkala, K., Takala, T. & Luoma-aho, V. (2019) ”Evolution of strategy narration and leadership work in the digital era. Leadership, (forthcoming)

- Munnukka, J., Maity, D., Reinikainen, H., & Luoma-aho, V. (2019) “Thanks for Watching.” The Effectiveness of YouTube vlogendorsements. Computers in Human Behavior, 93 (April), 226-234. doi:10.1016/j.chb.2018.12.014

- Luoma-aho, V. (2018) On Putnam: Bowling Together – Applying Robert Putnam’s Theories

On Community and Social Capital to Public Relations. In: Ihlen, Oyvind & Fredriksson, Magnus (Eds.): Public Relations and Social Theory. Key Figures, Concepts and Developments. Routledge: New York, pp. 915-214.

- Bowden, J., Conduit, J., Hollebeek, L., Luoma-aho, V. & Adpenes Solem, B. (2018), The Role of Social

Capital in Shaping Consumer Engagement within Online Brand Communities, In: Johnston, Kim & Taylor, Maureen (Eds) Handbook of Communication Engagement, Wiley Blackwell: New York., pp. 491-504.

- Canel, M. J., Oliveira, E. S., & Luoma-aho, V. (2017) Exploring citizens' judgments about the legitimacy of public policies on refugees: in search of clues for governments' communication and public diplomacy strategies. Journal of Communication Management, 21 (4), 355-369. doi: 10.1108/JCOM-02-2017-0025

- Bowden, J., Conduit, J., Hollebeek, L., Luoma-aho, V. & Solem, B. (2017) Engagement valence duality and spillover effects in online brand communities, Journal of Service Theory and Practice, 27 Issue 4, pp.877-897

- Luoma-aho V, Moreno A, and Verhoeven P.  (2017) Crisis response strategies in Finland and Spain.Journal of Contingencies and Crisis Management 2017;25: 223–231. DOI: https://doi.org/10.1111/1468-5973.12163.

- Ikonen, P., Luoma-aho, V. & Bowden, S. (2017) ”Transparency for Sponsored Content: Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism”, International Journal of Strategic Communication, 165-178. DOI: http://dx.doi.org/10.1080/1553118X.2016.1252917

- Rissanen, H. & Luoma-aho, V. (2016) ”(Un)willing to engage? First look at the engagement types of millennials”, Corporate Communication, An International Journal, 21(4), 500-515

- Tampere, P., Tampere, K. & Luoma-aho, V. (2016) “Facebook discussion of a crisis: authority communication and its relationship to citizens”, Corporate Communications: An International Journal, 21(4), 414 – 434.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES  2020/2021

Master's Degree in Strategic Communication

- Strategic & Entrepreneurial Communication

COURSES  2019/2020

Master's Degree in Strategic Communication

-Strategic & Entrepreneurial Communication