Isabella Goldmann

Bioclimatic architect, consultant in sustainable business management and expert in communication, she has thirty years of experience in the study of management methodologies and business technologies that respect the environment and the person.

Her university education at the University La Sapienza in Rome took place between the project, the history and the critique of architecture, the restoration and redevelopment of the existing building heritage thanks to the work of great masters, both of architecture, such as Giuseppe Perugini and Paolo Marconi, and of art critics such as Achille Bonito Oliva.

She was a voluntary university assistant to Bruno Zevi at the chair of History of Architecture II, and to Paolo Marconi at the chair of Restoration of Monuments.

Afterwards, she studied Business Communication at Harvard University in Cambridge (Mass) and obtained a Master in Business Administration at Bocconi University in Milan. As a manager, she was immediately involved in the world of marketing and corporate communication, in large international companies where she led projects always linked to the world of architecture. In particular, in the magazine dealership SEAT, she gained her experience in communication and advertising, dealing with publishing houses and newspapers dedicated to the inhabited environment (Abitare, Costruire, AD)

In 1995, she began to produce and conduct programs and documentaries for RAI on the great protagonists of contemporary architecture, an activity that continues today, aiming to enhance the ability of the protagonists of contemporary culture to tell and transmit their values.

At the same time, she continued her work as a critic and journalist writing for Technology Review (press organ of the MIT- Massachuset Institute of Technology) and for L'ARCA, collaborating with Bruno Munari and Ugo Sasso, founder of the National Institute of Bioarchitecture, on documents of dissemination of sustainable architecture, and still holding lectures and seminars for public and private institutions.

She is currently a lecturer in Sustainable Real Estate at the Ca' Foscari University of Venice. In the past she was a lecturer at the Politecnico di Milano, Lecco district, with a course on "Art in Design", and at IULM with a course on "Documentary Technique"

In 2008, she founded Goldmann & Partners (G&P), a business consulting firm on sustainable conversion processes, and product & project management in architecture and sustainable engineering. It works alongside large clients and on important real estate development plans, coordinating important and articulated design teams for extensive energy and environmental requalification projects, for the design of new high quality buildings as well as for interior renovation: all according to the canons of bio-architecture

At the same time, she supports the corporate communication structures in the internal education process on the management of change towards sustainability, and of the relative strategic communication towards all stakeholders

The aim is to promote a new way of conceiving offices and the working environment, logistics and housing and health care, where the highest possible quality is sought at the best cost/benefit ratio. Moreover, within companies, she supports a new approach towards the maximum physical and psychological well-being of people, and a cultural evolution towards respect for others and the "common thing", with a priority focus on the environment

To this end, within its operational structure, Isabella Goldmann has set up a research centre entirely dedicated to bioclimatic architecture and sustainability communication, the IRCAS (Intl. ResearchCentre for Applied Sustainability), of which she is Scientific Director

She coordinates and produces scientific texts, always referring to the sustainable corporate culture, creates, experiments and brings to the full extent new proprietary scientific protocols for the objective tracking of all her activities

Over the years, she has also collaborated in joint research with many important institutions and research centres such as SDA Bocconi, Como Next, Nomisma, Camera Nazionale della Moda Italiana, Telecom Italia, Advertising and Progress, MISE, Fondazione Veronesi.

Member of INBAR, National Institute of Bioarchitecture and of the Board of Directors of In/Arch Lombardia (National Institute of Architecture founded by Bruno Zevi), she is often on the juries of competitions for young architects and designers

Always close to the academic and training world, she has been for the last 10 years at the head of the Sustainability Topic of the Bocconi Alumni Association, a department of continuous off-campus learning of the community of all former Bocconi alumni, which aims to spread the culture and practice of sustainability among all Bocconi people in the world.

MAIN AREAS OF SCIENTIFIC INTEREST

Bioclimatic Architecture, CSR, Sustainable Strategic Communication, Corporate Communication, ESG, SDGs, Sustainability Report.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

L'INQUINAMENTO INDOOR

De Tilla M., Militerni L., L'inquinamento indoor. Aspetti architettonici, bio-giuridici e medico-scientifici dell'abitare, Goldmann I. (a cura di), Sostenibilità architettonica e ambientale. Le basi del concetto di sostenibilità di uno spazio, Goldmann I., Redaelli E., Cerveglieri G. (a cura di), Architettura, bioarchitettura e medicina. Dove si generano in architettura le problematiche conseguenti all’inquinamento indoor e come si risolvono con la bioarchitettura, Milano, UTET Giuridica, 2019.

Una ricerca frutto della collaborazione tra Fondazione Veronesi e Goldmann & Partners, con il supporto dei protocolli interni di IRCAS (International Research Center for Applied Sustainability) per la verifica del livello di salubrità degli ambienti abitati.

Il tema dell’Inquinamento Indoor è indagato nelle sue più importanti declinazioni: in particolare le misure di prevenzione e di contrasto all'inquinamento dell'aria, prodotto non solo dagli apporti esterni ma anche e soprattutto dal carico tossico di accumulo che si genera negli interni a causa di arredi e materiali da finitura. Tre i punti di vista fondamentali: l’architettura e i suoi errori che portano ad un carico tossico pericoloso in ambiente chiuso, la medicina e le malattie croniche e letali che a causa dei suddetti errori si producono, e le norme legislative spesso arretrate che ancora oggi consentono che tali danni vengano prodotti nelle progettazioni architettoniche e impiantistiche. 

CLIMATE SMART EVOLUTION

Hossein F., Gaiani S., Baraz S., Climate Smart Evolution, con la partecipazione di Goldmann I., Green technologies and sustainable economy. (2017)

Lo stato dell'arte sul cambiamento climatico globale: un'analisi delle sfide che il cambiamento climatico pone alla contemporaneità, svolta attraverso 40 scatti, presentati alla mostra Addressing Climate Change Legacy, svoltasi a Parigi per i Capi di Stato e di Governo intervenuti per la conferenza  COP21 nel 2015 e 80 pareri del who's who della sostenibilità globale, tra cui Isabella Goldmann. 

PRINCIPI CNMI PER LA SOSTENIBILITÀ DEL RETAIL

I “Principi CNMI per la sostenibilità del retail (2017)” mettono in luce come sia possibile, in fase di progettazione, individuare soluzioni sempre più rispettose dell’ambiente, della salute delle persone e attente ai consumi energetici, trovando caratteristiche migliorative nei materiali e nelle finiture, nel rispetto dei singoli concept store studiati da ciascun marchio.

La ricerca individua le soluzioni più rispettose dell’ambiente, della salute delle persone e attente ai consumi energetici, nei materiali e nelle finiture, nel rispetto dei singoli concept store studiati da ciascun marchio.

Con l’avallo dell’Istituto Nazionale di Bioarchitettura ed il patrocinio di Associazione Tessile e Salute, è frutto dell’attività di un Gruppo di Lavoro Tecnico per la Sostenibilità del Retail guidato da Isabella Goldmann e formato da esponenti dei quindici principali brand italiani della moda. Il fine ultimo è quello di stimolare lo sviluppo di un’architettura degli spazi retail più innovativa e sostenibile, attenta sia al benessere indoor che alla sostenibilità in tutti i suoi aspetti.

Altri testi:

ARCHITETTURA SOSTENIBILE

Goldmann I., Cicalò A., Architettura sostenibile, Assago, Edizioni FAG srl, 2012.

Cosa sono la bioclimatica e  la bioarchitettura di cui tanto si parla? Qual è la storia dell'architettura davvero sostenibile e chi sono i suoi protagonisti? Un libro di facile lettura scritto come un viaggio alla scoperta di una cultura dell'abitare creativa e razionale, di grande bellezza e in armonia con l'ambiente e il territorio di riferimento.

OUT OF FASHION COMMUNITY

Out of Fashion Community, Fashion Change. Sette proposte per il futuro della Moda, Lo spazio empatico all’epoca dell’e-commerce, Mirandola, Connecting Cultures Editions, 2017.


 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2020/2021

Master's Degree in Strategic Communication

- Corporate Social Responsibility & Communication

COURSES 2019/2020

Master's Degree in Strategic Communication

-Corporate social responsibility & communication