Projects

Projects are a prominent part of the program. Partner companies ask you to develop a project relevant for their business. You and your group, supervised by senior consultants and your professors, carry out research, applying what you have learned, to generate proposals for implementation.

You are in the field with sponsor companies, real tasks and real goals.

See some recent projects.

1) DEVELOPING THE VALPOLICELLA DESTINATION ON BEHALF OF MASI BRAND

Students are currently involved in a project for Masi Agricola, a leading family-owned wine company in Italy. In 2017 Masi is opening a new visitor center for customers and tourists. Students are asked to develop a creative and innovative plan to relaunch the Valpolicella destination and attract visitors to the new center, identifying priority markets with high potential and innovative tourist proposals.
 

              

 


Mr. Federico Girotto on MASI & Valpollicella positioning analysis by HTM Students
 

Explore Phase 1: Masi and Valpolicella strategic positioning (developed by MTM Students 2015/2016)
Explore Phase 2: Guidelines for the development, promotion and communication of thematic offers (developed by HTM Students 2016/2017)

2) THE IMPACT OF HOXELL ON ONLINE REPUTATION

Hoxell is a guest satisfaction driven PMS born from the vision of a long-standing but very innovative hotelier, Mr. Carlo Fontana. HTM students were asked to analyse and evaluate the guests’ experience measure the impact of Hoxell on online reviews for identifying possible areas to further improve Hoxell.

Hoxell

Read the results: The impact of Hoxell on Online Reputation (developed by HTM Students 2016/2017) 

 

3) DESTINATION ITALIA BIKE EXPERIENCE: A PILOT PROJECT

Destination Italia aims at providing independent travellers, tour operators and travel agencies with unrivalled opportunities to discover Italy.  The Mission is to promote and add value to Italy as a “touristic product”, by focusing on the destination and with two main goals as element of competitiveness: exclusivity and integration of the product, and service innovation. According to this HTM students were asked to support Destination Italia in the product development activity through :

  • A prototype of modular tourism package (1 to 3 days) focused on slow tourism (bike tourism), addressing International tourists (Switzerland, Austria, Germany) interested in sustainable experiences;
  • The identification of tourism suppliers, tourism networks already in place to involve in the package implementation;
  • The identification of coherent and synergic regional and national projects on bike tourism.


4) MANAGING PASSENGERS’ EXPERIENCE THROUGH MOBILE MOMENTS

An educational project, conducted in collaboration with SEA – Milan Airports management company,  was carried out by students of IULM University Milan (IT) and Bournemouth University (UK) aimed at understanding the customer journey of passengers in the airport. The students collected almost 200 interviews and developed for SEA a series of innovative ideas to engage customers at the airport.
 


Mr. Giorgio Medici, Head of Customer Care at SEA Milan Airports, reviews MTM methodology

 

5) DESTINATION MILAN: DRIVERS FOR DEVELOPMENT (MTM12 - 2016)

The Master in Tourism Management, APAM (Association of Milan Hoteliers) and Fiera Milano Congressi (Milan Trade Fair Conferences) presented the first meeting of the cycle “Destination Milan: drivers for development”.

The topic of the first meeting was the region of Northern Ireland, a benchmark in event management: its most recent project "Events Strategic Vision to 2020" has led an ambitious program of events and initiatives generating formidable results in terms of tourist flows, reputation and international attractions. Aine Kearney, leader of the project, discussed the genesis, the critical points and the conditions for success of the Irish experience with Milanese companies and institutions offering operational guidance to strengthen the reputation of Milan through its events.


Mrs Aine Kearney, Director of Business Support and Events at Tourism Northern Ireland, presents the successful project “Events Strategic Vision to 2020”

 

6) DESTINATION MONITOR PRESENTED AT EXPO (MTM 11 – 2015)

At Expo 2015, MTM students presented the Destination Monitor, an innovative tool for monitoring tourism demand.
Interviewing 1145 tourists in Milan and analyzing photos posted by foreign visitors during EXPO, students proposed a new platform with data on where, how and why foreign visitors visit Italy. The aim was to develop tourism offers targeted to specific international markets.

The first phase of Destination Monitor was supported by Best Western Italia and Explora (Milan and Lombardy’s DMO) and results were discussed with leading tourism companies and institutions.
 




 


Francesco Messina, MTM11 student, talks about the Consultancy Project

CLICK HERE TO READ THE FINAL REPORT  

 

7) DESIGNING ITINERARIES FOR EXPO MILAN 2015 (MTM 10 – 2014)

Following the guidelines provided by the Lombardy and Milan DMO (Explora) and under the guidance of UTAT, an Italian tour operator, and the Municipalities of Brescia and Piacenza, MTM10 students designed 15 thematic itineraries for Russian and Chinese tourists travelling through Italy for Expo2015.


Lisa Gruber and Mathilda Borjesson, MTM10, present the “Design itineraries for the EXPO2015” project

Presentations:

Designing itineraries for EXPO2015 focus on Brescia and its province
Designing itineraries for EXPO2015 - focus on Piacenza


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Master in Hospitality and Tourism Management
IULM University
Via Carlo Bo, 1
20143 Milano
Tel.+39 (0) 2 891412815 - 2805
Fax.+39 (0) 2 891412371
master.turismo@iulm.it

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