Working Group Employee Communication

A partnership initiative by IULM University and a group of companies 
in the field of employee communication


  • Doing a research on the topic “Employee engagement in Italian companies”
  • Developing and disseminating culture for communication and organizational relationship management
  • Promoting knowledge exchange between IULM University and companies
  • Sustaining research that is:
    - relevant for companies to support the development of innovative management practices
    - consistent with sound scientific criteria
  • Periodic meetings with company partners to enable a regular alignment around the research activity and discussion about relevant topics
  • Public meetings to disseminate research results
  • Distribution of research results through publications, seminars, scientific events
  • Teaching projects

Scientific Committee
Luca Pellegrini

Finn Frandsen

Dean of the Faculty of Communication, Public Relations and Advertising and Full Professor of Marketing, IULM University (President)

Director Centre for Corporate Communication, Aarhus University, Denmark

Michael Goodman

Director Corporate Communication International, Baruch College/CUNY, USA

Winni Johansen

Director Executive Master Corporate Communication, Aarhus University, Denmark

Jeong-Nam Kim

Gaylord Family Chair of Public Relations/Strategic Communication, Gaylord College of Journalism and Mass Communication, University of Oklahoma, USA

Silvia Ravazzani

Assistant Professor of Corporate Communication, Aarhus University, Denmark

Charlotte Simonsson

Head of Department of Strategic Communication, Lund University, Sweden
Related studies
  • Mazzei A., La comunicazione interna nelle fasi di sviluppo, crisi e ripresa dell’azienda, FrancoAngeli, Milano, 2009.
  • Mazzei A., Ravazzani S., “Manager-Employee Communication During a Crisis: The Missing Link”, Corporate Communications: An International Journal, Vol. 16, Issue 3, 2011, pp 243-254. (Highly Commended Award Winner at the Literati Network Awards for Excellence 2012).
  • Mazzei A., Kim J.N., Dell’Oro C., “Strategic Value of Employee Relationships and Communicative Actions: Overcoming Corporate Crisis with Quality Internal Communication”, International Journal of Strategic Communication, Vol. 6, issue 1, 2012.
  • Mazzei A., Quaratino L., "Designing Organizational Change: Learning from a Grounded Research Project", Journal of Management and Change, N. 30/31, 2013, pp. 166-179.
  • Mazzei A., "Internal Communication for Employee Enablement: Strategies in American and Italian Companies", Corporate Communications: An International Journal, Vol. 19 Issue 1, 2014, pp. 82-95. DOI: 10.1108/CCIJ-08-2012-0060
  • Mazzei A., Giaccone S., "Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso General Business Community di IBM Italia", Mercati & Competitività, n. 1, 2014, pp. 103-124.
  • Mazzei A., Ravazzani S., "A holistic model of behavioural branding: The role of employee behaviours and internal branding", Micro & Macro Marketing, Vol. 24, No. 2, 2015, pp. 239-262.
  • Mazzei A., Butera A., “Brand consistent behavior of employees on social media: the role of social media governance and policies”, Mercati & Competitività. The Journal of the Italian Society of Marketing, 2016, n. 4, pp. 85-106.
  • Mazzei A., Ravazzani S., “Internal Branding and Employee Brand Consistent Behaviours: The Role of Enablement-Oriented Communication”. Mercati & Competitività, forthcoming.

For further information about these studies, please contact:

The research
“Employee engagement in Italian companies””
  • A survey on a sample of Italian companies. A pre-view of the outcomes will be reserved to respondents. To be involved, please contact:
  • A survey on a sample of employees
  • Interviews with experts in the field of employee engagement


Right Arrow Team
Alessandra Mazzei

Alessandra Mazzei

Scientific coordinator

Luca Quaratino

Luca Quaratino

Senior researcher

Alfonsa Butera

Alfonsa Butera

Operating coordinator

Chiara Fisichella Chiara Fisichella, Researcher
Valentina Pedrazzini Valentina Pedrazzini, Assistant researcher


Right Arrow Rete IULM


ALIULM Associazione Laureati IULM

5 per mille