Courses

Insegnamenti

From this page you can access detailed information about each course (such as the programme or set texts) by clicking on the name of the course. You can download the course dates from the column on the right.

Downloadable teaching materials and results of any mid-course tests are available on the IULM Community website http://www.community.iulm.it. The password to access the site and other information regarding each course can be obtained from the course teacher.
 


BRAND MANAGEMENT
 

1ST YEAR
COMPULSORY SUBJECTS
 

SUBJECTS AND ECTS CREDITS TEACHERS
Brand companies strategies and policies - 9 Massimiliano Bruni
Maria Angela Polesana
Marketing and Brand - 9 Paolo Bertozzi
Angelo Miglietta
Francesco Massara
Consumer trends and Society - 6 Ariela Mortara
Business Communication- 6 Alessandra Mazzei
Market Analysis and Research- 6 Emma Zavarrone
Bruno Giuseppe Sfogliarini
Economics of Industries- 9 Luca Barbarito
Antonella Ardizzone
English for Business Lab SSML (Esame al secondo anno)

 

2ND YEAR
COMPULSORY SUBJECTS

SUBJECTS AND ECTS CREDITS TEACHERS
English for Business Lab - 12 SSML
Brand visual identity - 9 Franco Achilli
Andrea Genovese
Brand, Fashion and Design Companies: growth strategies - 6 Massimiliano Bruni
Brand Law - 6 Benedetta Ubertazzi
Brand Lab (Brand identity and value) - 6 Marco Lombardi

 


RETAIL MANAGEMENT
 

1ST YEAR
COMPULSORY SUBJECTS
 

SUBJECTS AND ECTS CREDITS TEACHERS
Retail and Channel Management- 9 Luca Pellegrini
Egidio Ottimo
Marketing e retail - 9 Paolo Bertozzi
Aurelio Mauri
Francesco Massara
Consumer Trends and Society - 6 Mauro Ferraresi
Business Communication - 6 Alessandra Mazzei
Market Analysis and Research - 6 Emma Zavarrone
Bruno Giuseppe Sfogliarini
Economics of Industries - 9 Luca Barbarito
Antonella Ardizzone
English for Business Lab SSML (Esame al secondo anno)

 

2ND YEAR
COMPULSORY SUBJECTS

SUBJECTS AND ECTS CREDITS TEACHERS
English for Business Lab - 12 SSML
Trade Marketing Lab - 6 Massimo Viganò
In-store Marketing - 9 Stefania Gabrielli
Francesco Massara
Consumer rights -  6 Anna Bartolini
Consumer locations design - 6 Alfonso Morone

 

COURSE OPTIONS
 

SUBJECTS AND ECTS CREDITS TEACHERS
Organisation and Management of Business Networks- 6 Daniele Boldizzoni
Consumer trends: an evolutionary and comparative analysis - 6 Daniele Tirelli
Psychology and organisational development techniques - 6 Paolo Moderato
Business strategies and performances - 6 Pietro Mazzola
Salvatore Sciascia
Strategy and Policies of high-level design enterprises - 6 Antonio Catalani
Contemporary Fashion - 6 Enrica Morini
Brand Semiotics - 6 Paolo Fabbri

 


DIGITAL MARKETING MANAGEMENT
 

1ST YEAR
COMPULSORY SUBJECTS
 

SUBJECTS AND ECTS CREDITS TEACHERS
Strumenti e linguaggi della comunicazione digitale e del web marketing - 6
E-mail MKT Nazzareno Gorni
Digital Pr Mauro Lupi
Web Marketing Andrea Testa
Mobile Marketing Marco Massara
Globalisation Epistemology - 6 Anna Lazzarini
Research strategies and data analysis for the 2.0 market - 15
Module I - 6  
Ricerche di mercato: aspetti tecnologici della comunicazione di impresa: metodi di rilevazione; sw technicalities Guido Di Fraia
Statistica applicata all'impresa Francesco della Beffa
Module II - 9  
E-Research (web analytics - social media monitoring) Guido Di Fraia
Data mining e forecasting avanzato Francesco della Beffa
Marketing: advanced - 9
Marketing (Advanced) Paolo Bertozzi
E-Commerce - Social-commerce Gianluca Diegoli
Non conventional MKT Mirko Pallera
English for Business SSML (esame al II anno)
Accounting - 6 Massimiliano Bruni
Net Society and Societing - 6 Alex Giordano

 

COURSE OPTIONS 

SUBJECTS AND ECTS CREDITS TEACHERS
Issue & Crisis Communication - 6 Luigi Norsa
Organization and Management: Theories and Models - 6 Luca Quarantino

 


Right Arrow Assegnazione della fascia contributiva per l'a.a. 2017/2018.

Dal 1° agosto 2017 sarà attiva la procedura on line per richiedere l'assegnazione della fascia contributiva per l'a.a. 2017/2018.
Collegati a questo link e compila la richiesta entro il 31 ottobre 2017.



Right Arrow Tutorato e counseling

Tutorato e counseling


Right Arrow Rete IULM

Masterx
 

ALIULM Associazione Laureati IULM

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