Program

From day 1, your journey will include:

  • Interacting in a learning style based on case discussions and business games
  • Discussing strategy issues with professionals who share their wisdom and know-how with you
  • Working under pressure to challenging deadlines
  • Being actively involved in a journey that closely match an authentic working environment

HTM MAIN CONTENTS 

ONLINE FOUNDATION COURSES

  1. Accounting Management
  2. Foundations of Strategy
  3. Tourism: Communication Perspective
  4. Players & Roles in the Tourism System
  5. Basic Marketing

TRADITIONAL CLASSES

  1. Financial analysis of hospitality and tourism enterprises
  2. Information and communication technology in tourism
  3. Human resources management, coaching and business communication
  4. Sales and marketing for travel and tourism
  5. Destination marketing and branding
  6. International MICE industry management
  7. Tourism, innovation and creativity development
  8. Business/research consultancy project

HTM covers a wide range of managerial skills and specialist expertise in all areas of tourism. Its learning mix will engage you: at a distance with virtual classes, in the classroom with academics and skilled professionals, in the companies with training on the job and in the field with hands-on projects


Right Arrow Contact us

Master in Hospitality and Tourism Management
IULM University
Via Carlo Bo, 1
20143 Milano
Tel.+39 (0) 2 891412805
Fax.+39 (0) 2 891412371
master.turismo@iulm.it

Contattaci con Skype: 
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Right Arrow Partner

 

Amadeus
Club Med
Starwood Uvet
Best Western

 


Right Arrow HTM joins the Invest your Talent in Italy Program