Program

From day 1, your journey will include:

  • Interacting in a learning style based on case discussions and business simulations
  • Discussing strategy issues with professionals who share their wisdom and know-how with you
  • Working under pressure to challenging deadlines
  • Being actively involved in a journey that closely matches an authentic working environment

COURSE STRUCTURE:

1. ONLINE FOUNDATION COURSES

  • Players & Roles in the Tourism System
  • Tourism: Communication Perspective
  • Accounting Management
  • Foundations of Strategy
  • Foundation of marketing

2. TRADITIONAL CLASSES

  1. Financial analysis of hospitality and tourism enterprises
  2. Digital marketing and sales management for travel and tourism
  3. E-Tourism technology, methods and big data
  4. Human resources management, coaching and cross-cultural communication
  5. Destination marketing and branding
  6. MICE industry management and event management

3. 2-WEEK STUDY TOUR IN THE EMIRATES
4. COMPANY VISITS
5. BUSINESS/RESEARCH CONSULTACY PROJECT
6. INTERNATIONAL INTERNSHIP

HTM covers a wide range of managerial skills and specialist expertise in all areas of tourism. Its learning mix will engage you: at a distance with virtual classes, in the classroom with academics and skilled professionals, in the companies with training on the job and in the field with hands-on projects


Right Arrow Contact us

Master in Hospitality and Tourism Management
IULM University
Via Carlo Bo, 1
20143 Milano
Tel.+39 (0) 2 891412805
Fax.+39 (0) 2 891412371
master.turismo@iulm.it

Contattaci con Skype: 
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Right Arrow Partner

 

Amadeus
Club Med
Starwood Uvet
Best Western

 


Right Arrow HTM joins the Invest your Talent in Italy Program